KIMURA Kunihiro is a Japanese sociologist and Professor at Tohoku University. He specializes in behavioral science and social psychology. He graduated from the Faculty of Law, Tohoku University, in 1981 and was awarded a PhD in Literature in 2000. After working at Niigata University from 1988 and Shizuoka University from 1991, he went on to become Associate Professor in the Faculty of Letters, Tohoku University, in 1995 and Professor in the Graduate School of Arts and Letters in 2008. His research interests include rational choice, cognitive consistency, fairness, education and categorical data analysis.